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Muse

  • Writer: @blurmag
    @blurmag
  • Feb 2, 2021
  • 1 min read

Presenting the image series Muse, following the daily life of model, and close friend, Joao Camacho. Written, shot and styled by Rae on Minolta Dynax 500si 35mm 400. Modelled by Joao Camacho, with clothing exclusively from Scope Charity Shops, supporting disability equality.

Shot by Rae.


“Muse” captures my personal muse, and close friend, Joao Camacho in his family home in Eastbourne. Shown in various Blur. projects, Joao is a 20-year-old Portuguese carer and gay man working throughout the pandemic as a senior key worker. Moving to England at just 11, alongside his mum and older sister, Joao fully internalised British culture, helping form his iconic and multi-cultural identity today; we wanted to highlight this with Muse, shooting Joao's natural family home life, but also including British references, with aspects of fashion trends and styling, and even displaying the typography of Joao's tattoo. Overall, aiming to produce a simple and intimate image series exploring both portrait and candid imagery reflective of the 'work from home' ethos within the current Covid climate.

Known as the life of the party, some of Joao's most valued traits centre his sociable personality and expressive style. With goals of entering the fashion modelling industry, find Joao on Instagram (@_jwow__) to catch up with what he gets up to next.



Let us know whether you liked Muse via Instagram (@blur_mag), and if we don't see you before, we'll see you next Tuesday!

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