Juicy Couture "REVIVE"

View imagery from a current mock-up university project in relation to the Juicy Couture brand; find Xisca Bibiloni wearing head-to-toe Juicy Couture, with a fur coat from PrettyLittleThing and footwear from Primark. Written, shot and styled by Rae on Minolta Dynax 500si 35mm 400.

Shot by Rae.

Following a Marketing and PR project centred around revitalising the brand, our Juicy concept "REVIVE" looks into the shift from the Juicy "it-girl" consumer to the edgy "e-girl" consumer, using brand aims and re-thought marketing to tackle the popularity of resale culture and sales via alternative platforms rather than Juicy-owned points-of-sale.

While managing a group project through lockdown, I shot Xisca in my hometown using a borrowed wardrobe to create visuals helping to display our concept, while also keeping in-line with the current Juicy brand direction.

Xisca is a star, and we can't wait to have her be the face of our latest project.

To see more from Xisca find her over on Instagram (@xiscabibiloni), and for more Blur. news, posts and shoots, you can find us there too (@blur_mag). Until then, we'll see you next Tuesday!