"YOUTH"

A Blurred. take on Gucci's 'Tailoring At The Chippy' FW18 campaign featuring Harry Styles, shot by Glen Luchford and directed by Christopher Simmonds.

Rae shot wearing vintage Adidas shell set found in the depths of Depop.

See"YOUTH" by Blur. shot in Eastbourne Town. Rae shot by Paula Ashton, written and styled by Rae. Shot on a 35mm Canon SureShot 400.

The Gucci Tailoring FW18 campaign, to us, was so iconic in terms of British fashion campaigns, capturing so perfectly the essence of British youth culture with a sense of community we often find in the North, despite the campaign being shot in North London. See Gucci's 'Tailoring At The Chippy' campaign below.

Photos from Gucci via Gucci.com.

An old English town is a perfect backdrop for any photo - and what's more typically British than being accompanied by a wiry, old pup that looks like it responds to the name Jasper or Biffy?

We all loved Harry's appearance with Gucci, lapping up each detail of the 5-image-shoot.

Upon further investigation, we think we finally understand why - this campaign was truly authentic down to each small aspect. Us Brits immediately latched on to the neighbourhood favourite chippy, the kids from up'road and the bleak, orderly, brick houses - the fact that Harry, the animals and a "Man with a Van" poster features, just cements this inner Britishness that resonates with us as British Gucci-lovers.

Watch as we at Blur. pay homage, with our version of British youth culture captured below; picture hungover-teen-being-forced-to-walk-the-dog-the-morning-after vibes. Using locations we were way too familiar with in our youth, for the wrong reasons, we were able to present the nostalgia of a real British childhood.

Did you really grow up in Britain if you didn't get slaughtered at a random house party and sleep in the park for a few hours before taking a tour of all the takeaways in your town?

Pics or it didn't happen? We've got you covered.