Heaven by Marc Jacobs

Exploring youth-favourite Heaven, the new collection by Marc Jacobs. Written by Rae, Imagery via Pinterest.

Via Pinterest.

Defining themselves as "a gateway into the sprawling and enigmatic omniverse of Marc Jacobs", Heaven is told to be made for a new polysexual generation. Heavily inspired by 90s fashion scene nostalgia, teenage subculture and dystopia, the (almost) one-year old brand has become beloved in the Gen Z market. Though branching out with retail space on Fairfax, Los Angeles earlier this year, they've not yet reached the UK retail landscape.

How much do you love Heaven? Let us know via Instagram (@blur_mag), and if we don't see you before we'll see you next Tuesday!

Sources:

https://www.ln-cc.com/en/brands/women/heaven-by-marc-jacobs/

https://www.vogue.com/article/marc-jacobs-heaven

https://www.thailandtatler.com/style/marc-jacobs-polysexual-heaven-collection-is-challenging-gender-mores

https://theface.com/shop/7-minutes-in-heaven-by-marc-jacobs

https://www.instagram.com/heavn/

https://www.ln-cc.com/en/new/women/this-week/heaven-by-marc-jacobs-star-jeans-in-purple-hvn0344009ppl.html?cgid=new-women-this-week

https://www.popsugar.co.uk/fashion/photo-gallery/47778786/image/47778814/marc-jacobs-heaven-collection

https://frdailynews.com/post/644818800871604224/campagne-marc-jacobs-heaven-printemps-2021

https://www.vogue.co.uk/miss-vogue/article/ava-nirui-interview

https://numero.jp/news-20200902-heaven-by-mj/