The Power of Bianca Saunders
- @blurmag
- Jul 21, 2020
- 2 min read
Adding to our list of favourite designer brands: Bianca Saunders. Written by Rae, imagery via Bianca Saunders' Instagram (@biancasaunders_).
Via Bianca Saunders Instagram.
Bianca Saunders is an established Black-owned, London-based menswear brand launching in 2017. Recently displayed in the gender-neutral London Fashion Week Digital 2020, Bianca consistently challenges gender stereotypes while highlighting her community and roots - it's no wonder the brand was showcased as part of British Fashion Council's 'One To Watch' by 2018, along with many other special mentions in publications with critical acclaim, including BFC NewGen, Forbes 30-Under-30 and Dazed 100, and a plethora of other milestones and achievements. As a 27-year-old Black woman only 3 years out of schooling, Bianca Saunders has managed to make a giant name for herself in industry, within a society structured against her, which should be consistently noted and applauded.
Bianca's visuals strongly reflect her brand identity - Black and gender-neutral - meaning we have to stan. The sheer Black excellence and modern-editorial aesthetic alone is enough to make you Bianca-obsessed; it goes beyond just the clothes, it's a sense of home. Being able to fully relate to a luxury brands image and outlook is a very unique experience as a Black Brit, but Bianca manages to perfectly encompass us.
Venturing into film and media, the Bianca Saunders presentation for LFW Digital 2020 was breathtaking. Using music from CKTRL and incorporating inspiration from old school dancehall events, Francesco Augello and Silvia Draz who shot and edited the short film, simply solidified our love for the brand. Also venturing into zines, with the recent "We Are One Of The Same" in collaboration with Joshua Woods and Jess Cole, looking further into identity and community, specifically within gender and Black identity.
We strongly urge all of you to head to Bianca's Instagram (@biancasaunders_) and give their LFW presentation video some love. We promise the vibes are immaculate.
We need more Bianca's. This is the change and visibility we're fighting for.
コメント